Making money on YouTube in Nigeria can be a great way to earn a passive income and even turn it into a full-time career.
With over 2 billion monthly active users, YouTube is the world’s second-largest search engine, making it a valuable platform for Nigerian creators to share their content and monetize it.
Here are some steps to help you make money on YouTube in Nigeria:
Create a YouTube channel and grow your audience
Before you can start making money on YouTube, you will need to create a YouTube channel and start publishing content. It is important to create content that is interesting, engaging, and valuable to your audience. As your channel grows, you can start building a community of dedicated followers who will be interested in your content and engage with it.
Enable monetization on your channel
Once you have created a YouTube channel and started publishing content, you will need to enable monetization on your channel. This will allow you to earn money from the ads that are shown on your videos. To enable monetization, you will need to have at least 1,000 subscribers and 4,000 watch hours in the last 12 months. You will also need to comply with YouTube’s policies and guidelines, which can be found on the YouTube Help Center.
Join the YouTube Partner Program
Once you have enabled monetization on your channel, you can apply to join the YouTube Partner Program (YPP). This will allow you to earn a share of the revenue generated from ads on your videos. To be eligible for the YPP, you will need to meet certain requirements, such as having at least 1,000 subscribers and 4,000 watch hours in the last 12 months. You will also need to have a linked AdSense account to receive payments.
Create and promote sponsored content
Another way to make money on YouTube is by creating sponsored content. This is content that is paid for by a brand or company and promotes their products or services. Sponsored content can be a great way to earn additional income, as brands are often willing to pay for exposure to your audience. To create sponsored content, you will need to reach out to brands or companies and pitch your ideas to them.
Sell products or merchandise
In addition to earning money from ads and sponsored content, you can also make money on YouTube by selling products or merchandise. This can be anything from t-shirts and hats to posters and stickers. To sell products or merchandise, you will need to create a store on your YouTube channel and link it to your channel’s website. You can also use a platform like Teespring, which allows you to create and sell custom products without the need for inventory or fulfilment.
Offer paid memberships or subscriptions
This involves creating a subscription-based service for your audience, where they can access exclusive content, features, or benefits in exchange for a monthly or yearly fee.
To offer paid memberships or subscriptions on YouTube, you will need to use the YouTube Memberships feature. This allows you to create different membership levels, set the price and billing cycle, and customize the perks and benefits for each level.
Some examples of perks and benefits that you can offer with paid memberships or subscriptions include exclusive videos and content, access to a private members-only community, early access to new videos, discounts on products or merchandise, and personalized shoutouts or shoutouts.
To promote your paid memberships or subscriptions, you can create a trailer or teaser video that highlights the benefits and value of your membership. You can also mention your memberships or subscriptions in your regular videos and encourage your audience to join.
Overall, offering paid memberships or subscriptions can be a great way to monetize your YouTube channel and provide your audience with additional value and benefits. It can also help you build a more sustainable and stable revenue stream on YouTube.
