Aleph, a global partner of the world’s leading digital platforms, has announced the launch of a free and fully online training program that allows graduates to certify in digital marketing and enter a rapidly growing industry.
The Digital Ad Certificate program offers specific content, cases, assignments, and MasterClasses over a three-month period.
The training program includes a cooperative learning methodology focused on teamwork, generating constant exchange with other participants. More than 7,000 students in 100 countries have participated in the program, with a satisfaction ratio of 9.2 out of 10, according to surveys conducted with the students. The goal of the program is to certify 50,000 people worldwide.
The highlight of the program is a 90-minute live and online MasterClass by Gaston Taratuta, CEO and founder of Aleph, who was selected as the “EY World Entrepreneur of the Year 2022.”
Interested individuals can register for the free MasterClass, titled “How to be an entrepreneur in the digital world,” through this link.
The session will take place on March 23rd at 7 PM Nigeria time. In the session, Taratuta will share his experience, which started with his own investment and ended with a company present in 115 markets. The MasterClass will also include the story of “How to make soup with stones” and a Q&A session.
“When I started my path, I experienced difficulties accessing digital education, which is why we decided to make the Digital Ad Certificate available to everyone. This MasterClass summarizes my entrepreneurial journey and aims to inspire more people to get involved in digital marketing, one of the fastest-growing industries in the world that offers enormous development opportunities for individuals, small and medium-sized enterprises, and even economies in the region,” explained Gaston Taratuta.
Taratuta founded IMS, the first company in Aleph’s portfolio, with only $5,000 in 2005. The company quickly became the partner in the region of digital firms from Silicon Valley. In 2010, IMS already had offices in Argentina, Brazil, Mexico, and Colombia and was consolidating its position alongside major digital platforms and collaborating with companies seeking new levels of attraction. In 2017, with the acquisition of Httpool, the company embarked on a journey beyond the limits of the Americas, which was consolidated with the creation of Aleph Group Inc, a global company that in 2021 achieved unicorn status with a market valuation of over one billion dollars and a presence in more than 115 markets.
“Our goal as a company is to universalize access to digital advertising to unlock economic development worldwide. To achieve this, we need many more people with technical knowledge in digital marketing, and that is why Digital Ad Certificate is a great opportunity,” added Taratuta.
