Amazon has unveiled plans to pour an additional $35 billion into India by 2030, a move that takes its total planned investment in the country to $75 billion as the company deepens its retail, logistics and cloud footprint in one of its most important global markets.
The announcement, made on Wednesday, reinforces Amazon’s long-term commitment to India as competition in the country’s fast-growing digital economy intensifies. The company said the fresh capital will support efforts to digitize millions of small businesses, expand its operations network and scale artificial intelligence tools across the country. Amazon aims to enable AI access for up to 15 million small and medium enterprises and create 1 million direct, indirect and seasonal jobs by the end of the decade.
According to a Keystone Strategy economic impact report cited by the company, Amazon has already invested nearly $40 billion in India. In 2023, it committed $15 billion in new spending by 2030, including $12.7 billion earmarked for Amazon Web Services (AWS) to expand data centers and cloud infrastructure.
The latest pledge comes on the heels of hefty announcements from other tech giants eager to tap into India’s massive digital market. Just a day earlier, Microsoft confirmed plans to spend $17.5 billion in the country by 2029, and in October, Google announced $15 billion for a new AI hub and data center ecosystem. India’s appeal is clear: more than a billion internet users, hundreds of millions of smartphone owners, and a rapidly expanding developer community that is accelerating the adoption of generative AI technologies.
Speaking at Amazon’s annual Smbhav conference in New Delhi, Russell Grandinetti, senior vice president for international stores, said the scale and speed of innovation in India increasingly influence how Amazon operates globally. “What’s happening here,” he noted, “is inevitably going to become part of how we run our business around the world.”
Despite its impressive footprint — including one of the country’s largest logistics networks and more than 1.7 million sellers on its platform — Amazon faces intense competition. Walmart-backed Flipkart remains a formidable rival, while home-grown players like Meesho and quick-commerce providers Swiggy Instamart, Zomato’s Blinkit and Zepto are growing aggressively, especially among urban consumers seeking faster deliveries and lower prices.
Still, Amazon insists India remains one of its strongest long-term growth bets.
“India continues to be one of Amazon’s largest long-term opportunities,” said Amit Aggarwal, the company’s senior vice president for emerging markets.
