AT3 Resources, an award-winning communications consultancy, has unveiled MUVMNT, a revolutionary multiverse of brand experience platforms.
Comprising The MUVMNT Studio, The MUVMNT Experiences, and The MUVMNT Reports, these innovative platforms aim to reshape brand experiences by fostering community, enabling interactions, and elevating culture.
In its 7th year of operation, AT3 Resources is transforming into a Brand Growth agency, realigning its services to achieve market leadership.
The agency is dedicated to reshaping storytelling, brand experiences, and engagement through movements that generate business value.
Founder Tosin Adefeko expressed the agency’s mission, stating, “We believe that life experiences are always in motion, better experienced through channels that connect people, communities, and culture. It is our mission to bring people together by connecting brands with their consumers and consumers with the brands they love and admire across Africa.”
Adefeko emphasized the importance of co-existence, co-creation, and engagement, noting that recognizing this co-dependence allows humanity to thrive. “In essence, we are powering brand mobility in Africa with these movements,” she added.
The MUVMNT Studio will host signature podcasts, including ‘themuvmntpod,’ along with other pods catering to various interests.
The MUVMNT Experiences will offer tailored interactions for creators, curated experiences for women navigating their career paths, and a CSR initiative for young PR talent beyond the classroom.
The MUVMNT Reports will serve as an annual compilation of AT3’s perspective on the impact garnered across the board.
“We remain committed to finding the best ways to tell our clients’ stories. The expanded mission to create movements elevating brand experiences is a response to evolving audience demands and preferences. By placing the consumer at the center of the conversation and narrating the stories of clients’ products and services through the lens of consumers, influencers, and partners, we will continue to build strong connections,” Adefeko concluded.
