Google has released its 2024 Year in Search report for Nigeria, highlighting the most popular searches and subjects that captivated the attention of Nigerians throughout the year.
The annual analysis provides insights into trending topics, personalities, and queries that shaped the online conversations of Nigerians.
According to the report, politics and economics dominated search trends, with the US elections, the new national anthem, and the national grid topping the news category.
In entertainment, Nigerian music stars Shallipopi and Khaid emerged as fan favorites, with Boy Spyce’s “I Don’t Care” leading the most-searched songs list.
Cultural Highlights and Personalities
Nigerians were curious about prominent figures like Bobrisky, who led the trending personalities (Nigerian) list. Internationally, searches featured global figures like Donald Trump, Kamala Harris, and Kai Cenat. In sports, rising stars such as Nico Williams and Cole Palmer also gained significant attention.
Entertainment and Music
The 2024 music scene saw the rise of Shallipopi and Khaid, with “I Don’t Care” by Boy Spyce leading the trending songs list. Movie enthusiasts explored films like “A Tribe Called Judah”, “Treasure In The Sky”, and “Damsel”, while TV series such as “Supacell”, “My Demon”, and “Queen of Tears” captured significant interest.
Popular Queries
Searches reflected a mix of curiosity and concern, with Nigerians asking, “How much is dollar to naira today?”, “Who won the US presidential election?”, and “How to get perfectly defined curls for African hair?” The report also revealed growing interest in recipes like Pornstar Martini and Milky Doughnuts.
A Lens into Nigeria’s Digital Interests
Commenting on the report, Taiwo Kola-Ogunlade, Communications and Public Affairs Manager for Google West Africa, stated, “The 2024 Year in Search offers a unique lens into the questions, interests, and conversations that shaped the lives of Nigerians this year. These insights reflect how Search continues to be a valuable tool for users to navigate and better understand their world.”
Full Lists of 2024 Trending Searches
Top News Searches
- US elections
- New national anthem
- National grid
Top Nigerian Personalities
- Bobrisky
- Betta Edu
- Shallipopi
Top Global Personalities
- Donald Trump
- Kai Cenat
- Kamala Harris
Top Movies
- A Tribe Called Judah
- Treasure In The Sky
- Damsel
Top Questions
- How much is dollar to naira today?
- Who won the US presidential election?
- How to get perfectly defined curls for African hair?
