Chelsea Football Club revealed their latest home kit for the upcoming Premier League season, designed by Nike, featuring a bold “blue flame” theme. The kit’s design is inspired by the concept that “the hottest part of the flame burns blue” and symbolizes the melting pot of London culture and the club’s rich history.
The kit features a vibrant blue background with a swirling, shimmering graphic, accompanied by thin white and bright orange trim on the sleeves and shorts. The design has sparked debate among fans, with some labeling it as “historically bad.” However, the club has reminded supporters of previous controversial designs that eventually gained acceptance.
The new kit includes an iridescent, embossed club crest and logos, tinted in silvery blue. Chelsea FC launched the kit on social media, where it has generated a mixed response from fans. Despite the initial criticism, the club is confident that the design will grow on supporters over time.
