Chelsea FC and Nike yesterday unveil their new home and away kits for the 2017/18 season.
It marks the first collaboration of this exciting partnership, in which Nike will produce strips for the first team, Academy and Ladies teams, as well as a full range of apparel and training wear for millions of Blues supporters around the world.
2017/18 HOME KIT
A minimalist look creates a Chelsea home shirt that is modern and at the same time rooted in the club’s heritage.
A key stage in the design process was ensuring the blue is a perfect match for the club’s specific shade. An original shirt from the early 1970s was used to define the desired blue and Nike Football’s apparel technicians produced a perfect match.
New kit 💙. Join us https://t.co/FVrRekJL5j #WeAreThePride pic.twitter.com/rHyWYKtSyI
— Kurt Zouma (@KurtZouma) July 1, 2017
This Chelsea blue is combined with contemporary design details and Nike AeroSwift technology to deliver a kit fit for champions. The round neckline includes a white trim with ‘CHELSEA’ knitted into the back of the neck in white text, while the shorts feature white stripes on the flanks – these, along with blue stripes on the sides of the shirt, expand when the player is in motion to enhance ventilation.
Looking good, lads! 👌@DavidLuiz_4 @_Pedro17_ @VictorMoses @hazardeden10 #WeAreThePride pic.twitter.com/UYJoGKNIxo
— Chelsea FC (@ChelseaFC) July 1, 2017
‘THE BLUES’ is written inside the cuff of the right sleeve and the left sleeve is adorned with ‘EST. 1905’, referencing the year of the club’s formation. A blue ‘CFC’ motif features on the front of the white socks, which integrate NikeGrip technology for the ultimate boot-to-foot connection.
2017/18 AWAY KIT
The modern era has seen unprecedented success for Chelsea, with having won every major honour in domestic and European football, as well as the Academy and Ladies teams lifting trophies.
The away shirt and shorts are white with a soft silver hue to reflect this collection of silverware.
As in the home kit, a fusion of technology and club heritage details combine to create a modern kit that feels truly Chelsea. Nike AeroSwift innovation provides advanced garment technology facilitating football at its fastest and the same Chelsea specific references as the home kit are embedded into the fabric.
The 2017/18 home and away kits are available now from nike.com/chelsea and in their brand new Stamford Bridge Megastore.
It's been a busy day inside the brand new Chelsea Megastore! 👀 #WeAreThePride pic.twitter.com/vB8JtXoIpw
— Chelsea FC (@ChelseaFC) July 1, 2017
