Internet company, Google, in a bid to encourage advertisers to switch to HTML5, has announced it is going to banish most ads built in Adobe Flash from its advertising networks.
From 30 June, its AdWords and DoubleClick networks will no longer accept new “display ads” such as banners built in Flash.
From January 2017 it will stop displaying Flash ads on websites – but some video ads built with Flash will still be accepted.
“We’ve rolled out tools to encourage advertisers to use HTML5, so you can reach the widest possible audience across screens.” Google added.
