Meta has announced the introduction of two new monetization features for eligible creators in Ghana and Nigeria: In-Stream Ads on Facebook and Facebook Ads on Reels.
These features will enable creators to earn money by producing original videos and fostering community engagement on the platform.
Moon Baz, Global Partnerships Lead for Africa, Middle East, and Turkey (AMET) at Meta, expressed excitement about the rollout, stating, “Every day, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others, and bring people together. This expansion will empower eligible creators in the vibrant creative industry across Nigeria and Ghana to earn money, while setting the bar high for creativity across the world and making Meta’s family of apps the one-stop-shop for all creators.”
Facebook In-Stream Ads & Ads on Facebook Reels
In-Stream Ads can play before, during, or after on-demand videos, whether it’s pre-recorded content or a recording of a previous live stream. Types of In-Stream Ads include Pre-roll Ads (which play before a video starts), Mid-roll Ads (which play during videos), Image Ads (static image ads that display beneath the content), and Post-roll Ads (ads which appear at the end of videos).
Ads on Facebook Reels integrate seamlessly into original Reels, enabling creators to get paid based on the performance of their Reels while entertaining fans.
Starting today, eligible creators in Nigeria and Ghana will be able to earn money for their video and Reels content, with support available in over 30 languages globally.
To use either product, creators must pass and remain compliant with Facebook’s Partner Monetization Policies and Content Monetization Policies, and they must be at least 18 years old.
Additionally, for In-Stream Ads, creators must meet certain eligibility requirements, such as having a minimum of 5,000 followers.
