Contact the police
Tell the nearest police station when and where the person was last seen, why you are concerned, and how officers can reach you. If you believe there is immediate danger, say so clearly. An Okay News appeal does not notify the police or replace a report to them.
Keep a useful record
Have a recent clear photograph, the person’s name and approximate age, a broad last-seen area and time, clothing or distinguishing features, and a way for police to contact you. Keep sensitive medical details, exact home addresses, and private family contact information out of public posts.
Decide what is safe to share
Publicity can help people recognise someone, but it can also expose them. Discuss concerns about children, exploitation, domestic abuse, or other vulnerability with the police and with our editor before any public appeal. Our newsroom may keep a report private or decline publication.
Correct or close an appeal
If details change, use the private link emailed to the original submitter. Tell us promptly if the person is found or the appeal should be removed. We hide the page without publishing the person’s whereabouts.

