MTN Nigeria, the leading telecommunications provider, has partnered with Adbot, an ad-tech company, to introduce the Thryve Google Ads Bundle for all SMEs on the MTN network.
This collaborative effort aims to equip SMEs with essential tools to amplify their online visibility, enabling them to tap into broader markets and enhance their competitive edge.
The Thryve Google Ads Bundle, a revolutionary offering by MTN and Adbot, includes a comprehensive package tailored to address the challenges faced by SMEs in accessing new markets.
With a compelling blend of services, the bundle incorporates 1GB of data, a minimum of 10 website conversions, and 500 ad views on Google.
Through this strategic partnership, MTN and Adbot are striving to level the playing field by making effective Google Ads accessible to businesses of all sizes across Nigeria.
The innovative platform facilitates seamless campaign management on Google, allowing business owners to input critical parameters such as target location, keywords, and ad copy.
Adbot’s advanced system leverages these inputs, launching campaigns and harnessing the power of machine learning for continuous optimization.
The result is an enhanced click-through rate at minimal costs, empowering SMEs to expand their online presence with greater efficiency and effectiveness.
Lynda Saint-Nwafor, Chief Enterprise Business Officer at MTN Nigeria, emphasized the significance of the collaboration, stating, “In today’s rapidly evolving digital landscape, it is crucial for SMEs to establish a strong online presence to drive growth. Our partnership with Adbot is designed to provide SMEs with the necessary tools and resources to succeed and flourish in an increasingly competitive market.”
Michelle Geere, CEO of Adbot, expressed enthusiasm about the collaboration, highlighting the transformative impact it could have on the Nigerian business landscape. “We are excited to venture into Nigeria with MTN, a telecommunications giant with a shared vision for fostering innovation and growth. With our cutting-edge advertising tool now accessible to over 40 million MSMEs in the region, we are poised to empower businesses to reach unprecedented heights in the digital sphere. Together with MTN, we look forward to witnessing the remarkable progress and success that await these enterprising ventures,” Geere added.
