MTN Group is set to rebrand as part of the group’s “Ambition 2025” strategy, aimed at creating “leading digital platforms for Africa’s progress”, Okay.ng reports.
In a statement made available to Okay.ng on Thursday, MTN while unveiling its new logo said the new identity aligns with their evolution from a telecommunications company to a technology company.
“Our commitment and focus to accelerate Africa’s progress sees MTN revealing a refreshed brand identity and campaign from 27 February,” the statement reads.
“The campaign is inspired by an insight that doing is a bridge between can and done, because all progress comes from action.“
