Prime Video, one of the leading movie-streaming platforms, has announced a restructuring that involves suspending funding and support for Nigerian originals and reducing its local staff.
This strategic shift is part of a broader effort to refocus on European countries, leading to operational adjustments in Africa and the Middle East.
Barry Furlong, Vice President of Prime Video Europe, explained that the move was a result of a thorough evaluation of the streaming giant’s business.
Furlong emphasized the need to prioritize resources based on customer needs and ensure the highest impact and long-term success.
“We’ve been carefully looking at our business to ensure we continue to prioritize our resources on what matters most to customers. I have carefully evaluated our structure in the region and decided to make some adjustments to our operating model to rebalance and pivot our resources to focus on the areas that drive the highest impact and long-term success,” stated Furlong.
“I have listened and considered the feedback received across the teams over the past 12 months; I believe these changes will improve the operational running of our multi-territory business and allow us to be more agile and focused.”
