Saudi Arabia hosted its inaugural fashion show where women models strutted down the runway in swimsuits without covering their heads.
The historic event took place at the St. Regis Red Sea Resort during the first-ever Red Sea Fashion Week on Friday.
Saudi Arabia, known for its strict adherence to Islamic law, has historically maintained conservative standards in women’s fashion, mandating the wearing of the abaya—a loose-fitting black cloak—and headscarves in public.
However, recent years have seen a gradual relaxation of dress codes and an increase in freedoms for women in the kingdom, spurred by social and economic reforms under the Vision 2030 plan spearheaded by Crown Prince Mohammed bin Salman.
The swimwear showcase, featuring the summer beachwear collection by Moroccan designer Yasmina Qanzal, marked a significant departure from traditional norms.
The collection, predominantly comprising one-piece swimsuits in vibrant shades of red, beige, and blue, highlighted exposed shoulders and partially visible midriffs, reflecting a blend of elegance and modernity.
Qanzal expressed her gratitude at being part of this historic moment, describing it as an honor to contribute to the evolution of fashion in Saudi Arabia.
“This country is very conservative, but we tried to show elegant swimsuits which represent the Arab world,” the designer remarked.
The Red Sea Fashion Week, a part of the broader Red Sea Global project, aligns with Saudi Arabia’s ambitions to diversify its economy and modernize its society.
Crown Prince Mohammed’s leadership has seen a series of sweeping social reforms, including the reintroduction of cinemas and the organization of mixed-gender music festivals
