Telegram, the popular messaging platform, has unveiled plans to launch its advertising platform in March 2024, allowing channel owners to receive financial rewards for their content.
Pavel Durov, the CEO and founder of Telegram, made the announcement via his Telegram channel on Wednesday.
According to Durov, the company will utilize toncoin on the TON blockchain to distribute rewards to channel owners.
Channel owners on Telegram will begin receiving 50% of all revenue generated from displaying ads in their channels. Telegram channels serve as a platform for users to broadcast public messages to large audiences.
Durov highlighted that while these broadcast channels amass one trillion views monthly, only 10% of these views are currently monetized using Telegram Ads, the platform’s promotion tool.
In his Telegram post, Durov stated, “Next month, channel owners on Telegram can start receiving financial rewards from their work. Broadcast channels on Telegram generate 1 trillion views monthly. Currently, only 10% of these views are monetized with Telegram Ads — a promotion tool designed with privacy in mind.
“In March, the Telegram Ad Platform will officially open to all advertisers in nearly a hundred new countries. Channel owners in these countries will start receiving 50% of any revenue that Telegram makes from displaying ads in their channels.
“To ensure ad payments and withdrawals are fast and secure, we will exclusively use the TON blockchain. Similar to our approach with Telegram usernames on Fragment, we will sell ads and share revenue with channel owners in Toncoin.
“This will create a virtuous circle, in which content creators will be able to either cash out their Toncoins — or reinvest them in promoting and upgrading their channels.“
With over 800 million monthly active users worldwide, Telegram’s expansion into ad revenue sharing represents a significant development for content creators on the platform.
