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TikTok Unveils 2025 Sub-Saharan Africa Awards Nominees

Yusuf Abubakar
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Yusuf Abubakar
ByYusuf Abubakar
Yusuf Abubakar, Born in the mid-’90s, a recipient of various meritorious awards, a passionate entrepreneur, an advocate of good governance, a toast master and a patriotic...
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Published: 2025/11/12
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The 2025 TikTok Awards Sub-Saharan Africa are set to light up Johannesburg on December 6, 2025, as the short-form video platform honors the creators, artists, and trendsetters who shaped Africa’s digital storytelling landscape this year.

The awards will celebrate the vibrant community of creators who turned everyday moments into movements, redefining the power of 60 seconds across genres from food and entertainment to sports, education, and social impact.

This year’s ceremony, themed around “Creativity, Community, and Culture,” marks a defining moment for Africa’s creator economy. It will feature top creators from Nigeria, Ghana, Kenya, South Africa, Uganda, and Tanzania — reflecting the continent’s diversity and growing global cultural influence.

Okay News reports that the 2025 edition will also highlight how African creators have transformed social trends into economic opportunity. From the ‘Ngishutheni’ dance craze to #CorporateTok, and from BhadBoi OML’s viral “Wasiu Ayinde” sound to Shallipopi’s Afrobeats dominance, the year has seen creators merge entertainment with entrepreneurship like never before.

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According to Boniswa Sidwaba, TikTok’s Head of Content Operations for Sub-Saharan Africa, the awards go beyond recognition — they represent TikTok’s continued investment in Africa’s digital economy.

“Our annual awards are a moment for reflection and celebration where we build deeper relationships with the people who power the continent,” Sidwaba said. “At its core, the TikTok Awards celebrate the vibrant community who continue to inspire creativity, build community, and spread joy on the platform while turning their passions into prosperous careers.”

Voting is now open until November 14, 2025, allowing users across the continent to support their favorite creators. Fans can cast one vote per category daily through TikTok’s official voting page and share their choices using the hashtag #TikTokAwardsSSA.

Among the standout nominees are:

  • Creator of the Year: @diaryofanortherncook (Nigeria), @chefabbys (Ghana), @shandorlarenty (South Africa), @fanstribehq (Nigeria), and @englishwithclem (Kenya).
  • Storyteller of the Year: @beloveolocha (Nigeria), @briannwana (Nigeria), @mikemortontalksfootball (South Africa), @joygiverkitchen (Nigeria).
  • Artist of the Year: @theycallmeshallipopipp (Nigeria), @itsjoshuabaraka (Uganda), @moliymusic (Ghana), @realjazzwrld (South Africa).
  • Social Impact Creator: @olawalesmd (Nigeria), @valerie_keter (Kenya), @anitasoina (Kenya), @noositiwantiwa_ (Nigeria), @ufarm_julia (South Africa).

The award categories also celebrate creators revolutionizing their niches — from @michelle_expert and @izziboye in education, to @mpruedie1 and @chefabbys in food innovation.

As African creators continue to lead global content trends, TikTok says the platform remains committed to empowering the continent’s digital storytellers through visibility, monetization tools, and brand partnerships that turn creativity into sustainable careers.

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