Spotify’s EQUAL Africa programme has recently turned its attention to Nigerian artist Yemi Alade, a leading female Afro Pop artist in Africa.
The programme, which seeks to support and empower female musicians, provides its beneficiaries with resources and support to grow their craft and reach global audiences through multiple playlists. In addition, artists receive off-platform guidance and tools to help take their music careers to even greater heights.
Yemi Alade, known for her hit singles such as “Johnny,” “Shekere,” “Africa, oh my gosh,” and “Bum Bum,” is no stranger to the spotlight. With four albums and an EP under her belt, she has established herself as part of the Afro Pop elite, performing on stages across Africa, Europe, and the United States, including for the British Royal Family.
She is also the first African female Afro Pop star to reach over 100 million views on YouTube and VEVO with her single “Johnny,” making it the most viewed video from an African female pop star ever.
In addition to her music career, Alade has received multiple awards, including the MTV Africa Music Awards for Best Female Artist in 2015 and 2016, and has been nominated for BET and MOBO Awards.
She is also a featured artist on the track “Don’t Jealous Me,” which appears on Beyoncé’s compilation album “The Lion King: The Gift,” and has guest appearances on the lead single of Angelique Kidjo’s Grammy-winning album “Mother Nature.”
Outside of her music, Alade is an actress and a UNDP Goodwill Ambassador, and operates her own charity, the James and Helen Pathway Foundation.
Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu, commented on the decision to feature Alade on the EQUAL Africa playlist, stating, “Yemi is such a talented artist who has already carved out a solid place in the music industry. Spotify is looking forward to showcasing her talent to an even wider audience, and working with her to further map out her success.”
Fans can check out Yemi Alade’s track “Baddie” on the EQUAL Africa playlist.
