YouTube has announced a significant milestone in its digital streaming service, with YouTube Music and Premium surpassing 100 million subscribers worldwide, including trial.
This achievement underscores the enduring appeal of the platform and the comprehensive entertainment experience it offers to a global audience, including Nigeria’s vibrant and diverse user base.
Adam Smith, Vice President of Product Management at YouTube, reflected on the journey to this milestone, stating, “In 2015, we believed that there was an appetite for a YouTube experience that benefited not only our users but the creator and artist community as well.” He highlighted the introduction of YouTube Music, designed for music lovers and YouTube fans seeking more choice in their online experience.
Over the years, YouTube Music and Premium have expanded their offerings and plans, making them available in over 100 countries and regions. The platform has continuously focused on delivering a best-in-class experience to its global community.
Smith emphasized recent enhancements to the Premium playback experience, including the ability to continue watching YouTube across different devices and an enhanced version of 1080p HD. Additionally, new generative AI features and a Samples tab for discovering music have been introduced.
Addy Awofisayo, Head of Music for Africa at YouTube, underscored the platform’s impact in Nigeria, stating, “The success of YouTube Music and Premium extends deeply into Nigeria, where music and content creators have found a global stage for their talent.” Awofisayo emphasized YouTube’s role in the growth of the Nigerian music industry by providing artists with valuable exposure and revenue streams.
As YouTube Music and Premium celebrate this milestone, they express gratitude to their subscribers for their support.
