Adobe has rolled out a new content-creation hub within its Premiere mobile app for iOS, offering YouTube Shorts creators an exclusive suite of editing tools, templates, and direct publishing options. The feature is the result of a new partnership between Adobe and YouTube, announced on Monday.
The dedicated workspace aims to streamline how Shorts are produced by giving creators access to custom templates, transitions, effects, and built-in publishing tools—all optimised for the fast-growing short-form platform. Adobe says the goal is to help both emerging and established creators produce engaging videos more efficiently.
According to Meagan Keane, Adobe’s Director of Product Marketing for Digital Video and Audio, the partnership allows creators to move seamlessly from inspiration to production. Users browsing Shorts on YouTube can open any template they like directly in Premiere mobile and begin customising it immediately.
The creation hub also includes templates designed by top YouTube creators, each featuring preset text, effects, and transitions. Users can further personalise them with their own footage, colours, music, captions, and visual styles. Creators can also submit their own original templates to be featured within Premiere.
To use the new space, creators need only log into Premiere mobile and connect their YouTube channel. Adobe says videos can be uploaded from an iPhone camera roll, cloud storage, or Creative Cloud before being edited with multi-track tools, colour controls, sound enhancements, Firefly AI features, and more.
Once editing is complete, creators can publish directly to YouTube Shorts from within the app.
Keane said the expanded features—ranging from AI-assisted audio to precision editing—reflect Adobe’s commitment to “empowering creativity for all” and making high-quality video production more accessible.
The updated version of Premiere mobile is available now on the App Store.
