AT3 Resources, a Lagos-based communication and events consultancy, is celebrating its fifth year of providing strategic public relations, events and media interventions to corporates, individuals and brands in Nigeria and across Africa.
To mark this milestone, the company is hosting a week-long digital marketing bootcamp for Small and Medium Scale Enterprises (SMEs), with the theme “Leveraging Possibilities for SMEs in The Digital Age.”
The first edition of this bootcamp is designed to empower SMEs to seize the growth opportunities presented by the digital era.
During the bootcamp, participants will be provided with the best digital marketing tools, tips, trends, tactics and strategies from leading industry experts that will support them in their quest to actualize their full potential and shape how they connect with their target audiences.
The bootcamp will be facilitated by a blend of digital marketing and communications experts, including Nkiru Olumide-Ojo, Founder of The Lighthouse Network; Frankline Ozekhome, Pop Culture Strategist; Rufai Oseni, Global Speaker and Development Expert; Ugochukwu Obi-Chukwu, Founder of Nairametrics; and Oluwasola Obagbemi, Corporate Communications Manager for Anglophone West Africa at Meta, among many others.
To enrich the learning experience, 10 business leaders and accomplished entrepreneurs will share their personal “Recipe for Success” with the participants.
This lineup includes Aishah Ahmad, Deputy Governor of the Central Bank of Nigeria; Asue Ighodalo, Founding Partner of Banwo & Ighodalo; Austin Okere, Founder of CWG Plc; Dr. Biodun Shobanjo, Chairman of Troyka Holdings Limited; Dimeji Salaudeen, Partner at KPMG; Folake Soetan, CEO of Ikeja Electric; Ibukun Awosika, Founder and CEO of The Chair Centre Group; Osayi Alile, CEO of ACT Foundation; Steve Babaeko, CEO and Chief Creative Officer of X3M Ideas and President of AAAN; and Tara Fela-Durotoye, CEO of House of Tara International.
The digital marketing bootcamp will enable SMEs to take advantage of growth prospects in the digital media era, with a deep dive into topics such as online reputation management, communications strategy, digital marketing, brand and visuals, and the “Always on” Entrepreneur.
Founder and Chief Executive Officer of AT3 Resources, Tosin Adefeko, spoke about the initiative, saying: “In the course of our journey, we frequently encounter small medium businesses who desire communications interventions but do not have the requisite knowledge or resources to support their growth. In commemoration of our milestone 5th anniversary, we decided to lend our support to the growth of small businesses in tune with our belief that SMEs are the lifeblood of our economy.”
