LAGOS, Nigeria — Facebook has launched the sixth edition of its pan-African campaign, “Made by Africa, Loved by the World: Where Stories Spark Community,” ahead of Africa Day on May 25, with the 2026 edition focused on African cinema.
The campaign features a five-part vodcast series profiling actors and filmmakers from Nigeria and South Africa, with episodes hosted by I Said What I Said, a Nigerian podcast, and Because We Said So, a South African podcast.
Okay News reports that the campaign spotlights Kehinde Bankole, Osas Ighodaro, and Tobi Bakre from Nigeria, alongside Linda Mtoba and Nomzamo Mbatha from South Africa.
Kezia Anim-Addo, Communications Director for Africa, Middle East and Turkey at Meta, said the campaign is aimed at recognising African filmmakers whose work is gaining global attention.
“For six years, Made by Africa has spotlighted talent from across the continent making a mark globally. This year, film takes centre stage. From Nollywood to South African cinema, African stories are reaching audiences worldwide, and Facebook is at the heart of how people come together around cultural moments like these. This campaign backs the filmmakers driving that momentum,” Anim-Addo said.
The featured Nigerian talents include Kehinde Bankole, a two-time Africa Magic Viewers’ Choice Awards (AMVCA) winner who has performed at Shakespeare’s Globe Theatre, voiced Disney’s Iwaju, and appeared in Netflix and Amazon Prime Video productions.
The campaign also features Osas Ighodaro, a two-time AMVCA Best Actress winner and producer known for The Smart Money Woman and Fela and the Kalakuta Queens, as well as Tobi Bakre, an actor known for Brotherhood and Prime Video’s Gangs of Lagos.
From South Africa, the series profiles Linda Mtoba, an actress known for Isibaya, The River, and BET’s Queendom, and Nomzamo Mbatha, a TIME 100 Next honoree, United Nations High Commissioner for Refugees (UNHCR) Goodwill Ambassador, and World Economic Forum Young Global Leader who starred in Coming 2 America and Shaka iLembe.
Each episode examines the creative journey, international reach, and audience-building strategies of the featured talents, including how they use Facebook to connect with communities and fans.
“We’re excited about this partnership and the chance to collaborate with Facebook in celebrating Africa Day with other brilliant African creatives. Being able to spotlight creators with global impact feels incredibly special to us and we look forward to more partnerships and opportunities to champion African creativity,” FK Abudu and Jola Ayeye of I Said What I Said said.
Zama Marubelela and Landzy Gama of Because We Said So said the collaboration allowed them to highlight African identity and storytelling through conversations with leading film talents.
“As young African content creators, we’re passionate about celebrating African excellence, identity, and culture through honest and relatable conversations. Having Nomzamo Mbatha and Linda Mtoba on Because We Said So made this collaboration with Meta even more special, as they both continue to represent Africa on a global stage while sharing authentic African stories with the world. We’re excited to amplify these voices and be part of a campaign that celebrates African talent, creativity, and storytelling on a global scale,” they said.
The campaign also extends the #ShareYourAfrica community challenge, inviting creators across lifestyle, fashion, and dance to use Meta AI to celebrate African culture through Reels focused on the traditions and moments shaping African identity.
Vodcast snippets will be published on the Meta Africa Facebook page, while full episodes will be available through I Said What I Said, Because We Said So, and the profiles of the featured talents.
