The Office of the African Union Chairperson’s Youth Envoy has partnered with Google to announce the launch of the #DiscoverMyAfrica Shorts Challenge, an exciting month-long initiative aimed at celebrating the diverse cultures, heritage, and vibrant spirit of the African continent.
Throughout the month of May, YouTube creators from across Africa are invited to share short videos capturing their unique perspectives, using the hashtag #DiscoverMyAfrica.
Chido Mpemba, the African Union Chairperson’s Youth Envoy, expressed enthusiasm for the initiative, stating, “#DiscoverMyAfrica empowers African youth to share their stories and rich cultural heritage globally. Partnering with Google fosters creative expression and dialogue on content responsibility, digital preservation, and AI’s impact on Africa’s creative industries. This aligns with our vision for a digitally-enabled Africa harnessing cultural wealth for economic growth and social progress.”
The YouTube Shorts Challenge encourages creators to showcase various aspects of African life, including music, art, food, fashion, and local landmarks.
To amplify Africa’s vibrant music scene, YouTube will host YouTube Music Nights in Nigeria and South Africa, spotlighting the infectious rhythms of Afrobeats and Amapiano.
Additionally, two dedicated playlists, “Africa’s Next Wave” and “Africa Superstars,” will feature emerging talent and iconic voices that have propelled the continent into a global music powerhouse.
Renowned Nollywood superstar and style icon, Osas Ighodaro, will take viewers on a luxurious journey through Lagos with her new show “Spa with Osas.” Enioluwa and The Geng will unravel the drama and secrets of high school elites in their highly anticipated series “All of Us.”
Comedy superstar Broda Shaggi promises to bring laughter with his hilarious new project, “Shaggi’s Palava.” These exclusive shows will premiere on YouTube, offering viewers fresh and engaging content.
Aspiring filmmakers and content creators will have the opportunity to participate in specialized workshops designed to enhance their skills and expand their reach.
From a dedicated Nollywood workshop in Nigeria to broader #DiscoverMyAfrica workshops for content creators, these initiatives aim to provide valuable insights and resources to creators at all levels.
Addy Awofisayo, Head of Music for Sub-Saharan Africa at YouTube, said: “We are committed to supporting the diverse voices and talents that make up Africa’s creative landscape.”
“These initiatives provide valuable resources and platforms for African filmmakers, musicians, and content creators to share their stories and connect with global audiences,” Awofisayo stated.
To learn more about #DiscoverMyAfrica and how to participate, visit www.blog.google/africa or follow #DiscoverMyAfrica on social media platforms.
