A small-scale grocery seller from Plateau State, Nigeria, Ejiofor Akujieze, has won the ₦5 million (approximately $3,333) grand prize in the Golden Morn Golden Hunt, a nationwide consumer campaign by Nestlé Nigeria Plc.
The campaign, which began in January 2026, rewarded Nigerians with a total of ₦80 million (approximately $53,333) in cash and prizes, attracting more than 200,000 entries from across the country.
Okay News reports that a total of 16,324 winners emerged after seven draws, receiving prizes ranging from ₦10,000 (approximately $6.67) to ₦1 million (approximately $667), alongside airtime and items including washing machines, laptops, smartphones, and televisions.
Akujieze described his win as unexpected and said the prize would help expand his business.
“It came as a shock to me. I won ₦5 million, and it will go a long way. I am very grateful,” he said.
The Golden Morn Golden Hunt was designed to encourage wider participation through smaller and more affordable product pack sizes, allowing more consumers to take part in the promotion.
Omofasa Orhiunu, Category Manager, Healthy Cereals at Nestlé Nigeria, said the campaign aimed to deepen engagement with consumers while offering rewards tied to everyday consumption.
“Golden Morn has been part of everyday life for Nigerian families, and with the Golden Hunt, we wanted more people to experience that,” he said. “It gave both our loyal consumers and new ones the opportunity to enjoy a nourishing product that fits into their daily routines, while also being rewarded in a simple and accessible way.”
Wassim Elhusseini, Managing Director and Chief Executive Officer of Nestlé Nigeria Plc, said the initiative reflects the company’s long-standing relationship with Nigerian consumers.
“For over 40 years, Golden Morn has been nourishing Nigerian families and earning their trust,” he said. “The Golden Hunt was our way of recognising that trust and giving back in a way that is meaningful and inclusive. What has been most inspiring are the real stories behind the wins, how this has made a difference in people’s lives. That is what truly matters to us.”
Golden Morn, one of Nestlé Nigeria’s flagship cereal products, is made from grains and fortified with vitamins and minerals to support nutrition and energy needs.
