Global technology company Zoho Corporation has launched the latest version of its CRM solution for small businesses, Bigin.
The solution offers a simple, powerful and cost-effective solution for small businesses looking to manage customer-facing operations.
The product updates aim to provide small and micro businesses with the tools and insights needed to maintain and grow customer relationships, even in challenging economic conditions.
“Small businesses face challenges in choosing the right technology for managing their customer-facing operations because of constraints related to time, cost, and software implementation,” said Kehinde Ogundare, Country Manager, Zoho Nigeria.
“Bigin is the only solution that brings together all customer operations like sales, onboarding, delivery, training, advocacy, and more into an intuitive interface that takes only 30 minutes to deploy. By bringing together all the facets of customer operations into a single view, Bigin allows small businesses to have a more accurate understanding of the customer’s journey. These insights help them attract and retain customers, ultimately growing the business. The fast-growing adoption of Bigin shows the expanding appetite of small businesses who want and need CRM technology suited to their particular needs, helping them move beyond old-school spreadsheets.”
Bigin, which was launched in 2020, has stood out as a robust, easy-to-use, and welcoming CRM solution with its 30-minute set-up promise.
The solution has seen a 161% growth in revenue in Nigeria in 2022 compared to the previous year. Zoho has observed that 65% of Bigin’s global customers have never used a CRM before, making it the perfect choice for businesses looking to move away from spreadsheets.
The latest version of Bigin includes the introduction of Team Pipelines, which allow customer-facing teams to manage their operations using pipelines and sub-pipelines within a single account. Unlike other CRM solutions that cater to a single function, Bigin offers an efficient solution for all customer-facing teams. The new features compile customer operations into one place, enabling better collaboration and alignment between individuals and teams without compromising the simplicity that makes Bigin stand out.
