From Doha to a Global Audience
Anas Abouqamer’s rise to prominence reads like a modern‑day odyssey. Born in Qatar to a Qatari father and a Palestinian mother, he describes himself as “half Qatari & half Palestinian”.
After completing a Business Administration degree at Carnegie Mellon University Qatar and becoming fluent in Arabic, English, Spanish and Romanian, he spent roughly a decade in corporate digital marketing and e‑commerce.
During this period he worked on campaigns for brands such as Turkish Airlines, Qatar Airways, Marriott Hotels and the Mall of Qatar.
At the Mall of Qatar he managed community management and content creation for social media; by the time he left, the account had amassed over 140 000 followers. This experience sparked a realisation that he could build a personal brand around his passions.
The Family Support System
Abouqamer openly credits his parents for enabling his pivot to content creation. His father, one of Qatar’s first veterinarians, helped launch the Royal Veterinary Center, while his mother is an organ‑transplant coordinator at Hamad Medical Corporation. When he decided to resign from his corporate job due to mental stress, his parents supported the decision, believing in his dreams. That support would prove instrumental when he began building his online persona.
Creating Triple F Qatar: Fit, Food & Fly
While friends encouraged him to become a blogger, Abouqamer initially resisted. He was comfortable managing websites and digital advertising behind the scenes. Eventually, the stress of balancing his day job with his creative impulses prompted him to resign and focus on building his own brand.
He experimented with different formats, making his social‑media profiles more interactive and reflective of his interests: fitness, food and travel. These three pillars inspired the name Triple F Qatar—short for Fit, Food & Fly.
The brand name was suggested by his former boss Zaina Al Masri and helped him frame his content around healthy living, culinary exploration and travel.
Abouqamer emphasises that creativity and consistency are the keys to building an audience.
In his interview with Essence of Qatar, he explained that he never intended to become an influencer but learned to treat social media like any other craft: “You just need creativity and consistency … If you believe in yourself, you will get what you always wanted.” His message to aspiring creators is similarly direct: follow your dreams and don’t be deterred by others’ expectations. He sees networking as his greatest strength—though he admits being “a bit less organized.”
Corporate Skills Fuel a Content Empire
Abouqamer’s corporate background gave him a head start in digital strategy. He spent nearly a decade in digital marketing and e‑commerce before switching to content creation. Working on social media for major brands taught him how to build engagement and manage large communities. This expertise is visible in his popular “Top 5” video series, in which he ranks everything from Qatar’s best pizzas and sushi to must‑try dishes at local cafés. The series has become a fixture on Qatari social media, and one instalment—“Shawerma in Qatar”—garnered 3.7 million views, 85 000 likes and over 56 000 shares. Such numbers place him among the most influential food‑and‑lifestyle creators in the Gulf.
Abouqamer leverages these viral lists to support local businesses and showcase Qatar’s culinary diversity. He still produces digital‑marketing campaigns for brands, but he now does so as a recognised figure rather than a behind‑the‑scenes manager. His ability to blend personal storytelling with professional expertise has attracted partnerships with major companies. He has amassed around 100 000 Instagram followers and has served as an ambassador for Talabat, the region’s biggest food‑delivery app. His content routinely features high‑quality visuals and he uses his platform to connect with other digital creators.
Recognition and Awards
Nominee for Qatar Tourism’s Content‑Creator Award
Abouqamer’s storytelling caught the attention of Qatar’s tourism authorities. In 2025 he was shortlisted for the Tourism Influencer of the Year award. Qatar Tourism’s official website lists “Anas Abouqamer (Triplefqatar)” among the nominees for its 2025 Influencer Awards, acknowledging his role in promoting Qatar’s culture and experiences.
Talabat and Corporate Partnerships
Beyond being nominated for tourism awards, Abouqamer’s corporate relationships highlight his commercial appeal. Becoming a Talabat ambassador marked a turning point in his career; the association increased his visibility and cemented his status as a leading content creator. His partnerships span hotels, airlines and shopping malls, and he continues to work with established brands across Qatar and the Middle East. During the 2023 FAB Awards he was spotted documenting the moment when Qatar Duty Free won Airport Food & Beverage Offer of the Year—an example of his presence at high‑profile industry events.
Snoonu Ambassador
In early 2025, the locally‑grown delivery app Snoonu appointed Abouqamer as one of its public ambassadors. Snoonu’s founder, Hamad Al Hajri, personally welcomed him and fellow influencer Ahmad Qablawe to the team, noting that the company’s strength comes from a community of passionate supporters rather than celebrity endorsements. The collaboration aligned with Abouqamer’s ethos of elevating home‑grown businesses and strengthened his credentials as a trusted voice for consumers.
Cultural Ambassador: Years of Culture Programme
Expo 2025 Osaka
In 2025 Qatar’s Years of Culture initiative selected Abouqamer as one of its Influencer Ambassadors. He joined a cohort of creators—including Ghanim Al‑Muftah, Abdulaziz Al‑Ajail and Khalifa Al‑Haroon—to represent Qatar at Expo 2025 Osaka. The programme sent them to Japan to share stories and connect audiences to Qatari heritage. According to the initiative, the ambassadors explored Japan as storytellers and Abouqamer’s contribution offered a “personal, human connection” to Qatari culture. The delegation celebrated Qatar’s National Day at the expo, engaging with visitors and promoting their country’s pavilion.
South American Cultural Exchange
Later that year, the influencers travelled to Chile and Argentina for a cultural‑exchange tour. The Years of Culture website notes that the trip allowed Qatari creators—including Anas Abouqamer—to explore Latin American heritage and find parallels with their own culture. Abouqamer described the journey as a highlight, explaining that exploring Rapa Nui (Easter Island), El Calafate and Deportivo Palestino football club were “once‑in‑a-lifetime experiences.” Visiting Deportivo Palestino was particularly moving for him: as someone who is half‑Palestinian, meeting Chileans with Palestinian roots made the tour emotional and unforgettable. Reflecting on the broader trip, he noted that at the core, humans everywhere share kindness and hospitality.
These cultural‑diplomacy missions underscore how his influence extends beyond product recommendations. By participating in cross‑cultural initiatives, he helps bridge communities and promotes Qatar’s values abroad.
Advice for Aspiring Creators
Abouqamer frequently shares insights with aspiring influencers. In a 2023 Forbes Australia feature, he offered several tips: choose a niche to build expertise; create high‑quality, engaging content consistently; be authentic rather than imitating others; interact with your audience; use professional‑grade visuals; be patient; stay abreast of trends; and disclose sponsorships to maintain credibility. He emphasises that building a digital community takes time and encourages newcomers to persevere. His emphasis on authenticity is consistent with his personal journey—moving from corporate anonymity to a public persona built on genuine interests.
Why He Matters
Abouqamer has become a reference point for many young Qataris seeking to tell their own stories. He personifies the intersection of digital savvy, entrepreneurial spirit and cultural stewardship. Through series like “Top 5” and partnerships with local businesses, he drives traffic to restaurants, gyms and tourist attractions. His nominations for tourism awards and roles as a Years of Culture ambassador demonstrate institutional recognition. Most importantly, his message—follow your dreams and do what makes you happy—resonates with a generation navigating new career paths in the Gulf.
In a media landscape crowded with paid endorsements and shallow trends, Anas Abouqamer stands out for combining professional polish with personal sincerity. Whether exploring shawarma stalls in Doha or connecting with Palestinian‑Chilean communities in Santiago, he frames each story as an opportunity to celebrate culture, community and human connection. That commitment to authenticity is what makes him not just a content creator, but an ambassador for Qatar’s modern identity.
Giving Back and Community Impact
Abouqamer’s influence extends beyond viral videos; he uses his platform to spotlight causes and small businesses that might otherwise be overlooked.
A beloved cafeteria called Laffat Al Tayeb was facing closure in the first week of May, 2026. After fellow content creator Ahmed Bato raised the alarm, Abouqamer visited the restaurant, praised the owners’ kindness and shared a heartfelt reel encouraging people to dine there.
The clip went viral and, within days, the eatery was bustling again. He adopts the same approach when new franchises arrive in Qatar. When Raising Cane’s opened in Doha, he introduced his followers to the “Box Combo” meal and highlighted the chain’s signature chicken fingers.
He also showcased My Cookie Dough, describing its fresh ingredients and urging people to bring cookie‑dough tins to family gatherings, and partnered with Richie Desserts to promote a five‑riyal coffee‑with‑breakfast deal.
His community work isn’t limited to food.
In May 2026, he delivered the match ball onto the pitch during the Amir Cup final, an honour usually reserved for dignitaries.
Shortly afterwards he planted a tree outside Place Vendôme as part of an environmental campaign, underscoring the importance of nurturing green spaces in Qatar.
As a Years of Culture ambassador, he invited residents to try free curling and ice‑hockey sessions at Energy Park, turning winter sports—unusual in the desert climate—into a communal adventure. He also took his father on a spiritual journey to Umrah in Mecca and reflected on how a simple social‑media story inspired him to undertake the pilgrimage, illustrating how online inspiration can lead to real‑world experiences.
Promoting Safety and Fighting Misinformation
When tensions flared in the Gulf in February 2026 following a missile exchange between Iran, Israel and the United States, panic and speculation spread rapidly on social media. Abouqamer responded by using his platform to calm fears and encourage responsible behaviour. In one video he warned his followers that filming explosions or troop movements could endanger others, explaining that even a single photo can reveal a location through landmarks, geotags or hidden metadata. He advised people to stay indoors, refrain from posting videos, and get their information only from official sources. In another post he urged residents and citizens to “stay safe, stay indoors and avoid unnecessary travel” until the danger had passed. He cautioned against non‑essential travel and emphasised that safety must come first.
Around the same time he published a list of “fake accounts you should be aware of,” pointing out that cyber attackers were circulating misinformation about Qatar.
He identified trusted channels such as the Government Communications Office, the Ministry of Interior and state news agencies, and urged his audience not to share rumours. By highlighting fake accounts and reinforcing the need to follow verified news sources, he demonstrated digital literacy and a commitment to public safety. These interventions show how a lifestyle influencer can play a civic role during crises, using his reach to counter misinformation and promote calm.
