FrieslandCampina WAMCO Nigeria Plc, the makers of Peak Milk, has issued an apology to the Christian Association of Nigeria (CAN) for using the crucifixion of Jesus Christ to promote their product on social media during Good Friday.
In a letter addressed to the President of CAN, Archbishop Daniel Okoh, the Executive Director of FrieslandCampina WAMCO Nigeria Plc (Corporate Affairs), Ore Famurewa, expressed regret over the social media post.
“We acknowledge the sensitivity of the social media post, considering the sobriety of the season. It was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ,” Famurewa wrote in the letter.
Famurewa further reiterated the company’s commitment to respecting all religious laws, tenets, and guidelines while fulfilling its mission of nurturing Nigeria.
“Once again, please accept our deepest apology and pledge to prevent a reoccurrence of such in the future. Do accept the assurances of my esteemed regards,” he added.
Okay.ng recalls that CAN in a statement on Monday, by its General Secretary, Barrister Joseph Daramola, asked the company to retract the advert, tender an apology to Christians or face legal action and boycott of their products.
